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How to Make Your Signage Stand Out


Signage is crucial – it’s often the first chance people get to interact with your brand so how to make your signage stand out is vitally important when it comes to design.


You want to increase the public’s awareness of your business – so that people know what you do and where you are. The best signs are those that are the most interesting piece of scenery in their particular vicinity. They draw the eye and they get noticed.


Read on for our tips on how to make your signage stand out.


Don’t include too much information. It’s tempting to cram in your phone number, email address, website, business description etc., but less is usually more – particularly when it comes to design. Take advice from professional design makers as to what will work visually.


Consider your location. You need your sign to be placed where there is the most traffic and for it to be as large as your budget (and any local planning restrictions) allows. Make sure it’s at the right height too – windscreen height for in town, higher for the main roads where drivers can allow their vision to focus at a different level.


Colour contrast. Good use of colour contrast (using the colours that are associated with your brand or product) will make the signage stand out and catch the eye. You can use bold colours, but it is the contrast that is most important when it comes to signs.


Do include enough information, however, on your signs – depending on where they are placed and what you are trying to achieve. An advert, for example, needs to tell a different story from a health and safety sign. For the former, you want people to know where they can buy something. For the latter you want people to follow instructions.


Ask opinions. If you don’t know anything about design, you might not necessarily know if you are being presented with good design, rather than fabulous design. Find a designer, ask your customers, showcase it on social media and see what people think.


Make your signage dramatic. You can achieve this in a number of ways – making your signage over-sized (if planning restrictions allow) or three-dimensional, or placing it in an unusual location. You’re just aiming for it to stand out.


Make it imperfect. Here’s another great trick for making your signage stand out. Make one letter lower case. Move the letters so they are not in alignment. This can help make your sign stand out.


Make it witty. People always notice and love witty signage. Think of the cheese advert that uses the lyrics of the Eurythmics hit Sweet Dreams for example – Sweet Dreams Are Made of Brie, Halloumi to Disagree, or the ad that Virgin uses on its train toilets ("Please don't flush nappies, sanitary towels, paper towels, gum, old phones, unpaid bills, junk mail, your ex's sweater, hopes, dreams or goldfish down this toilet.").


For signage that stands out, contact us on 01992 899 191 or email







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